Customise your Digital Marketing Program
Most personalised program with two track options: Executive or Management
Choice of Tracks
Ideal for learners with 0-3 years experience, focusing on hands-on campaign execution. What will you cover:
- Create a WordPress blog to build an online presence.
- Run Facebook, Google Ads, Display, and Email campaigns to drive traffic.
- Analyze blog data using Web Analytics to measure performance.
Tailored for learners aiming to approach digital marketing through a strategic perspective. What will you cover:
- Run & optimize social media, Google search, and display ad campaigns.
- Master strategic SEO and Web Analytics.
- Learn advanced user nurturing techniques.
Choose up to 6 specialisations with the most tailored digital marketing program
01
Branding & Communications
Master brand strategy and communication for effective brand building and market differentiation..
02
Social Media & Content Marketing
Deep dive into social media channels and create content that drives engagement and growth.03
Marketing Communications & PR
Develop effective communication strategies to enhance brand visibility and reputation.04
Marketing Analytics
Analyse marketing data to optimize campaigns and improve decision-making.05
Generative AI
Explore AI tools for personalised marketing and creative content generation.
06
Marketing Leadership in the Digital Age
Build leadership skills and focus on business metrics to drive digital marketing success.
Specialisations: Curriculum
What will you learn in each specialisation?
Select up to 6 specialisations that align with your interest and career goals
6
Specialisations
4
Weeks each
How to choose the right specialization for your Advanced Certificate in Digital Marketing and Communication?
Align with Your Career Goals
Consider your future career path. Each specialization is designed to help you pursue specific roles:
- Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
- Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
- Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
- Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
- Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
- Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.
Assess Your Technical Proficiency
Each specialization requires different levels of technical skill:
- Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
- Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
- Public Relations requires strong communication and media relations skills.
Identify Your Interests
- If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
- Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
- Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.
Research Industry Trends
Keep track of growing fields in digital marketing:
- Generative AI is becoming more important as AI technologies are being integrated into marketing.
- Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.
Speak to Mentors or Alumni
Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.
Career-Ready Soft Skills Program
Along with technical skills, you’ll also improve your soft skills, including:
- Interview and Job Search
- Corporate Communication
- Problem-solving skills
The Career-Ready Soft Skills Program helps you build essential skills needed to succeed in the professional world.
Advanced Certificate Program in Performance Marketing with AI
Learn how to drive ROI with Performance Marketing + AI in this 1-month certificate program.
Type
Personal Training | Online
No Cost EMI
Yes
Duration
1 Month
- Hurry! 450+ people have already applied in the last 1 month
- For enquiries call: 9211823726
Overview of Advanced Certificate in Performance Marketing WITH aI
Our Advanced Performance Marketing Certification Program is designed to empower professionals, entrepreneurs, and businesses with cutting-edge AI-driven strategies, tools, and techniques essential for measurable growth. This intensive course provides a deep understanding of performance marketing principles, ensuring a data-driven, ROI-focused approach to customer acquisition and campaign optimization.
Advanced Performance Marketing Course Highlights
Why This Program Will Transform Your Marketing Career?
Gain Executive Alumni Status from the Digital Lab
Explore 5 Tracks, 8 Specialisation
Work On 8+ Case Studies, Live Project
We'll Fund for Your Meta & Google Ad Campaigns
Access 100+ Digit Marketing Tools in the Library
Personal Training
Need to Know More?
Get to know the course in-depth by downloading the course brochure
Performance Marketing Course Career Outcomes
What our learners have achieved?
A quick summary of the placement support received by this program’s alumni
40%
Avg. Salary Hike
96%
Learners Achieving their Outcomes
5200+
Successful Transitions
4300+
Student Placed
Top Recruiters
Career Outcomes of Advanced Certificate in Performance Marketing with AI
The Advanced Certificate in Performance Marketing with AI opens doors to high-demand career opportunities in today’s results-driven marketing world. Whether you’re starting your career or scaling your expertise, this program equips you with the skills to excel in roles that demand analytical precision, AI-driven optimization, and ROI-focused decision-making.
Top job roles include:
Performance Marketing Manager – Approximate Salary in India: INR 6L – INR 20L
Paid Media Specialist (Google & Meta Ads) – Approximate Salary in India: INR 4L – INR 12L
Growth Marketing Manager – Approximate Salary in India: INR 10L – INR 25L
Marketing Analytics & Attribution Specialist – Approximate Salary in India: INR 8L – INR 18L
User Acquisition Manager – Approximate Salary in India: INR 6L – INR 15L
Master Performance Marketing with a World-Class AI-Driven Curriculum
Skills you'll acquire
The Advanced Certificate in Performance Marketing with AI from The Digital Lab provides learners with a strong foundation in core and advanced performance marketing strategies. The curriculum focuses on practical, real-world applications powered by AI, preparing you for a high-impact career in performance marketing and growth-driven roles.
Here’s what you’ll learn:
Week 1: Foundations of Performance Marketing & AI
Topics:
- What is Performance Marketing?
- Paid vs. Organic marketing
- Performance vs. Brand marketing
- Key Metrics & KPIs
- CTR, CPC, CPM, CPA, ROAS, CAC, LTV
- Channels in Performance Marketing
- Google Ads (Search & Display)
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- Programmatic platforms
- Role of AI in Performance Marketing
- Automation vs. AI-driven optimization
- Case studies of AI-led campaigns
Hands-On:
- Setting up a Google Ads & Meta Ads Business Manager account
- Exploring AI-powered dashboards inside ad platforms
Week 2: AI-Powered Audience Targeting & Campaign Setup
Topics:
- Audience Research with AI
- AI tools for audience insights (Google AI, Meta Advantage+)
- Predictive audience segmentation
- AI in Targeting & Retargeting
- Lookalike audiences, intent-based targeting
- Dynamic retargeting campaigns
- Campaign Setup & Structures
- Google Ads Smart Campaigns, Responsive Search Ads
- Meta Ads Advantage+ Campaigns
- Budget allocation strategies with AI pacing
Hands-On:
- Building AI-powered lookalike audiences
- Setting up your first AI-driven ad campaign on Google & Meta
Week 3: Creative Optimization & Conversion Tracking with AI
Topics:
- Creative Optimization
- Using AI tools (ChatGPT, Jasper, Copy.ai) for ad copywriting
- AI image & video generation (Canva AI, Runway, MidJourney)
- Multivariate testing with AI
- Dynamic Creative Optimization (DCO)
- Setting up multiple ad variants
- AI-led selection of winning creatives
- Conversion Tracking & Measurement
- Pixel setup & event tracking (Google Tag Manager, Meta Pixel)
- AI-based predictive conversions
Hands-On:
- Generate ad copies with AI and run A/B tests
- Set up conversion tracking using Google Tag Manager & Meta Pixel
Week 4: AI-Driven Analytics, Attribution & Capstone Project
Topics:
- Attribution Models
- Last click vs. Multi-touch vs. Data-driven attribution
- AI-powered attribution models
- AI in Analytics
- Google Analytics 4 predictive insights
- Automated campaign reporting dashboards
- Forecasting & Budget Scaling
- Using AI for predictive ROI & budget reallocation
- Ethics & Best Practices
- Avoiding AI bias in ads
- Ensuring compliance & data privacy
Hands-On:
- Build an automated performance dashboard in Google Looker Studio
- Capstone Project:
- Launch a small AI-powered ad campaign
- Optimize targeting, creatives, and budget
- Submit a detailed performance & ROI report
- What is Performance Marketing?
Advanced Performance Marketing Certification
Earn valuable credentials and recognition
Complete different program milestones to earn multiple certifications
Why choose The Digital Lab's Advanced Certificate in Performance Marketing with AI?
The Digital Lab’s Advanced Certificate in Performance Marketing with AI is designed for professionals, entrepreneurs, and students who want to master performance marketing using cutting-edge AI tools and strategies.
Here’s why this course stands out:
40% Average Salary Hike: The program empowers learners to achieve an average salary growth of 32%, demonstrating its impact on career advancement in performance marketing.
96% Learners Achieving Their Outcomes: 86% of learners accomplish their performance marketing goals, whether it’s transitioning into paid media roles, securing promotions, or building specialized AI-driven marketing skills.
5200+ Successful Career Transitions: Join a strong network of 3,500+ professionals who have successfully advanced their careers, thanks to the program’s industry-aligned curriculum and hands-on training.
AI-Driven Performance Marketing Training: Learn how to leverage AI for campaign automation, audience targeting, ad creative optimization, bidding strategies, and ROI-driven campaign scaling.
Program Tools
The most hands-on performance marketing program
Your Live Project Journey
- Choose campaign objective: Lead generation, sales, app installs, or subscriptions
- Identify target audience using AI-driven research tools
- Define KPIs: CTR, CPC, CPA, ROAS, LTV
- Map customer journey and funnel stages
- Build custom & lookalike audiences using AI tools (Meta Advantage+, Google AI)
- Segment by behavior, interests, demographics, and purchase intent
- Predict high-value audience segments using AI insights
- Generate ad copies using AI (ChatGPT, Jasper, Copy.ai)
- Design visuals & videos with AI tools (Canva AI, MidJourney, Runway)
- Set up Dynamic Creative Optimization (DCO) for testing variations
- Perform A/B testing to identify best-performing creatives
- Configure campaigns on Google Ads, Meta Ads, or other performance platforms
- Apply AI-based smart bidding & budget allocation strategies
- Implement tracking with pixels, events, and UTMs
- Monitor campaign KPIs in real-time dashboards
- Adjust bids, budget, and targeting using AI recommendations
- Refine ad creatives based on performance data
- Use predictive AI to forecast campaign outcomes and scaling opportunities
- Build automated dashboards (Google Looker Studio, Supermetrics)
- Calculate ROI, ROAS, CPA, and other key metrics
- Present campaign learnings and growth opportunities
- Present your project to mentors & peers
- Showcase how AI was used to improve targeting, creatives, and ROI
- Receive feedback and suggestions for real-world improvements
Stay Ahead by Learning From Industry Examples
Glimpse of Brand Case Studies
Learn with real case studies from brands across industries
7+
Brand Case Studies
Nike Case Study
Always Ahead of the Curve: Nike is truly one of the great, marketing-driven organizations. From its early “Just Do It” TV ads to its modern-day collaborations with cultural megastars, Nike has revolutionized the very concept of Digital marketing and what it can achieve.
Dove Case Study
A Spotless Approach to Digital Marketing: This case study analyses how Digital Marketing helped Dove's drive sales. It will help you gain insights into how real brands navigate and grow in the market
Slack Case Study
Blowing Up the Business Communications Realm: This case study examines one of the most successful digital campaigns by Slack and understands how the brand integrated its social media s…
Tanishq Case Study
This case study dives into Tanishq’s use of targeted social media and video ad campaigns to expand brand reach and drive significant sales growth for …
HSBC Case Study
Driving Digitization in Banking: This case study examines how HSBC went about building its search and display campaigns to generate leads and ensure significant sales of its Banki…
Uber Case Study
This case study covers creating a content strategy around consumers’ pain points and analysing how Uber distributed their content in the form of the 3…
Swiggy Case Study
This case study entails identifying use cases, devising creative content messages, and selecting channel mixes for Swiggy's primary, secondary, and te…
Customise your Digital Marketing Program
Most personalised program with two track options: Executive or Management
Choice of Tracks
Ideal for learners with 0-3 years experience, focusing on hands-on campaign execution. What will you cover:
- Create a WordPress blog to build an online presence.
- Run Facebook, Google Ads, Display, and Email campaigns to drive traffic.
- Analyze blog data using Web Analytics to measure performance.
Tailored for learners aiming to approach digital marketing through a strategic perspective. What will you cover:
- Run & optimize social media, Google search, and display ad campaigns.
- Master strategic SEO and Web Analytics.
- Learn advanced user nurturing techniques.
Choose up to 6 specialisations with the most tailored digital marketing program
01
Branding & Communications
Master brand strategy and communication for effective brand building and market differentiation..
02
Social Media & Content Marketing
Deep dive into social media channels and create content that drives engagement and growth.03
Marketing Communications & PR
Develop effective communication strategies to enhance brand visibility and reputation.04
Marketing Analytics
Analyse marketing data to optimize campaigns and improve decision-making.05
Generative AI
Explore AI tools for personalised marketing and creative content generation.
06
Marketing Leadership in the Digital Age
Build leadership skills and focus on business metrics to drive digital marketing success.
Specialisations: Curriculum
What will you learn in each specialisation?
Select up to 6 specialisations that align with your interest and career goals
6
Specialisations
4
Weeks each
How to choose the right specialization for your Advanced Certificate in Digital Marketing and Communication?
Align with Your Career Goals
Consider your future career path. Each specialization is designed to help you pursue specific roles:
- Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
- Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
- Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
- Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
- Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
- Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.
Assess Your Technical Proficiency
Each specialization requires different levels of technical skill:
- Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
- Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
- Public Relations requires strong communication and media relations skills.
Identify Your Interests
- If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
- Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
- Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.
Research Industry Trends
Keep track of growing fields in digital marketing:
- Generative AI is becoming more important as AI technologies are being integrated into marketing.
- Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.
Speak to Mentors or Alumni
Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.
Career-Ready Soft Skills Program
Along with technical skills, you’ll also improve your soft skills, including:
- Interview and Job Search
- Corporate Communication
- Problem-solving skills
The Career-Ready Soft Skills Program helps you build essential skills needed to succeed in the professional world.
Benefits of Performance Marketing Online Course with The Digital Lab
Why should Join Advance course of Performance Marketing with AI
- Hands-On Practical Training
- Learn from Industry Experts
- Access to Premium Tools & Resources
- A comprehensive understanding of career opportunities
- A certificate of participation from The Digital Lab
- Available in Pan india
Flexible Learning with Personal Training & Reschedulable Classes
- Ideal for working professionals, entrepreneurs, and students with busy schedules.
- Get personalized Training from industry experts.
- Ask questions, get feedback, and receive tailored guidance based on your learning pace.
- If you miss a live session, easily reschedule it at a convenient time.
- No worries about missing important lessons—stay on track with your learning goals.
- Get personalized assignments and real-world projects tailored to your industry or career goals.
- One-on-one mentorship for career guidance, freelancing tips, and business growth strategies.
- Resume reviews, LinkedIn profile optimization, and job placement support.
- Get a recognized certification to boost your resume.
- Work on live projects and build a portfolio for real-world applications.
Benefits of Learning from Industry expert
- Real-World Insights – Gain practical knowledge and firsthand experience that textbooks can't provide.
- Up-to-Date Knowledge – Stay informed about the latest trends, tools, and industry best practices.
- Practical Problem-Solving – Learn how to tackle real challenges with proven strategies.
- Insider Tips & Tricks – Learn shortcuts, best practices, and industry secrets.
- Career Growth – Get mentorship and guidance to accelerate professional development.
- Better Job Opportunities – Gain a competitive edge with industry-recognized expertise.
- Direct Industry Exposure – Understand market demands, customer expectations, and industry standards.
Comprehensive Curriculum: Key Features & Benefits
- Structured Learning Path – A step-by-step approach covering fundamentals to advanced concepts.
- In-Depth Coverage – Detailed modules that ensure mastery of key topics.
- Industry-Relevant Content – Aligned with current market trends and real-world applications.
- Hands-On Practice – Includes case studies, live projects, and practical exercises.
- Updated Materials – Regularly refreshed content to keep up with evolving industry standards.
- Expert-Led Sessions – Learn from professionals with real-world experience.
- Personalized Learning – Customizable pathways based on individual goals and skill levels.
- Assessment & Feedback – Regular evaluations to track progress and improve weak areas.
- Career-Oriented Approach – Prepares learners for real job roles, interviews, and certifications.
Hands-On Practical Training
- Run real ad campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
- Learn budget allocation, targeting, bidding strategies, and performance tracking.
- Conduct website audits and optimize on-page and off-page SEO.
- Work with tools like Google Search Console, Ahrefs, SEMrush, and Moz.
- Create and schedule posts on platforms like Facebook, Instagram, and LinkedIn.
- Learn audience engagement, content optimization, and ad campaign management.
- Set up automated email sequences using Mailchimp, HubSpot, or ConvertKit.
- Learn how to craft compelling email copy, segment audiences, and analyze open rates.
- Work on real-time dashboards to measure website traffic, conversions, and bounce rates.
- Learn event tracking, goal setting, and data interpretation for better decision-making.
- Design high-converting landing pages using WordPress, Unbounce, or ClickFunnels.
- Optimize for lead generation and sales funnel performance.
Certification, Job & Freelancing Support from The Digital Lab
- Receive a verified certification upon course completion.
- Recognized by top companies and recruiters in the industry.Recognized by top companies and recruiters in the industry.
- Hands-On Practical Projects for Portfolio Building
- Get Guaranteed access to internship opportunities with digital marketing agencies and brands.
- Resume & LinkedIn profile optimization for job applications.
- Mock interviews & interview preparation with expert guidance.
- Direct job referrals and placement assistance in top companies.
- Learn how to start freelancing
- Guidance on pitching clients and pricing services.
- Access to an exclusive job portal with digital marketing job listings
- Get connected with recruiters, agencies, and hiring managers.
- Lifetime access to career mentorship sessions.
- Continuous updates on new job openings, industry trends, and skill development.
- Support for salary negotiation & career growth strategies.
- Get trained for remote jobs & International freelance projects.
- Certification is valid for both national & international job markets.
Why should you choose Mudra Institute of Communications Ahmedabad?
1. Reputation for Excellence:MICA, often called “The School of Ideas,” is a trailblazer in business management, especially in marketing, communication, and creativity. Since 1991, it has been shaping innovative leaders by integrating strategic thinking with creative problem-solving, making it one of the most prestigious institutions in Asia-Pacific.
2. Top-Tier Recruiters: MICA alumni are highly valued by global brands such as Amazon, Google, Ogilvy, BCG, and GroupM. The institute’s curriculum aligns with industry needs, ensuring graduates are job-ready for top-tier roles across sectors like advertising, consulting, e-commerce, and more.
3. Alumni Success Stories: MICA boasts a rich history of producing marketing and business leaders. Examples include:
- Kunal Jeswani, CEO of Ogilvy & Mather, a leading name in global advertising.
- Athreyan Sundarajan, VPN Commercial Strategy and Communication, FOX APAC, known for driving innovative strategies.
- Swati Rai, Global Marketing Solutions, Facebook, shaping impactful campaigns on a global scale.
These success stories reflect MICA’s ability to nurture creative visionaries and strategic thinkers.
4. Thriving Alumni Network: Being part of MICA connects you to a strong network of thousands of alumni who have made a mark across industries. This network provides ongoing support, collaboration opportunities, and insights, keeping you connected to the marketing ecosystem.
5. Unmatched Networking Opportunities: MICA regularly hosts events, webinars, and conferences, bringing students and alumni together with industry leaders. These interactions offer direct access to marketing experts, innovative thinkers, and business pioneers, ensuring you’re always a step ahead in your career.
Industry Immersion Program
Offline Industry Immersion with Social Panga
Social Panga, an award-winning full-stack digital marketing agency, offers creative solutions for brands to grow online. As part of the Industry Immersion Program, participants gain hands-on experience in digital marketing. Learners work on real brand case studies under the guidance of experts, immersing themselves in the life of a digital marketer at a top agency.
The Digital Lab Performance Marketing Course Fee
Invest In Your Success
1 Month
Program Fee
INR 18,999*
- Inclusions
- No Cost EMI Available
- Block your seat at INR 2500
- Credit Card Payment Facility Available
- Maximise ROI with more specialisations
The Digital Lab Digital Marketing Course Fee
Invest In Your Success
4 Months
Program Fee
INR 79,999*
- Inclusions
- 12 Months No Cost EMI Available at INR 6,458/month
- Option to choose from 2 tracks
- Block your seat at INR 2500
- Maximise ROI with more specialisations
5 Months
Starting at
INR 7,708/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 1 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
6 Months
Starting at
INR 8,958/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 2 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
7 Months
Starting at
INR 9,791/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 3 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
7 Months
Starting at
INR 10,625/month (No Cost EMI)
- Inclusions
- Option to choose from 2 tracks
- Option to choose from 2 tracks
- Option to choose any 4 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
9 Months
Starting at
INR 11,043/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 5 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA